LIVE sales from shops we run
| Shop | Month | LIVE GMV | Orders | Average order |
|---|---|---|---|---|
| Tropicana Life (fashion) | August 2026 | RM82,636.78 | about 4,580 | about RM18 |
| Tropicana Life (fashion) | September 2026 | RM50,549.83 | about 2,710 | about RM19 |
| PRSP Sports (sportswear) | April 2026 | RM17,071.56 | 843 | about RM20 |
| PRSP Sports (sportswear) | June 2026 | RM29,917.39 | 862 | about RM35 |
Source: TikTok Seller Center, LIVE-attributed GMV and SKU orders. Seller Center rounds orders above 1,000 (for example 4.58K), so those are approximate. PRSP’s June figure adds up its two shop accounts. All MYR.
The three numbers we check after every month
- LIVE-attributed GMV: the sales TikTok credits to your LIVE sessions. This is the headline number.
- CTR (click-through rate): of the people shown a product during LIVE, how many tapped it. For the fashion shop in August and September it was 6.25–6.46%.
- CTOR (click-to-order rate): of the people who tapped a product, how many ordered. In the same two months it was 3.32–3.33%, about 1 order for every 30 product taps.
For the fashion shop, CTOR was 3.32% in August and 3.33% in September, even though sales fell from RM82,636 to RM50,550. The drop came from fewer product taps, not from a lower order rate. So when a month is weaker, look at reach first: the LIVE schedule, the videos and ads that bring people in, and which products are pinned.
LIVE works best for low-priced, easy-to-buy products
The fashion shop’s average LIVE order was about RM18–19. At that price people decide during the LIVE without asking questions first. If your product costs hundreds or thousands of ringgit, or needs a consultation, LIVE is better for building trust and collecting inquiries than for selling on the spot.
LIVE or GMV Max?
They work together rather than instead of each other. The sportswear shop ran both: GMV Max ads brought in RM13,026–14,465 a month at an ROI of 3.53–3.90, while its LIVE sessions brought in RM17,072 (April) and RM29,917 (June). GMV Max is the steady base you can switch on any day; LIVE adds peaks on the days you go live.
61 days of daily GMV Max data: which daily budget worked best.
TikTok GMV Max in Malaysia →What it costs to have LIVE run for you
Ventopia’s TikTok package is RM6,888 a month and includes 4 LIVE sessions a month, plus account growth, 12 videos, one shoot, ad management, product listing, TikTok Shop campaigns and affiliate creators. Product sellers can choose RM3,888 a month plus a commission paid only when the agreed KPI is reached. Prices exclude 8% SST; ad spend is paid to TikTok. We run LIVE sessions for clients; we do not offer LIVE host training.
All TikTok costs by goal.
How much do TikTok ads cost in Malaysia? →