R&C Roast & Coffee · Johor Bahru
Organic growth with zero ad spend
- +100%
- likes, week on week
- 1,759 views, +74%
- week on week
- Top 5%
- engagement vs similar creators
XiaoHongShu (RedNote) · Malaysia & Singapore
Yes, Malaysian and Singapore businesses can advertise on XiaoHongShu (RedNote). The route is to verify an enterprise account (the blue tick) through XiaoHongShu’s overseas merchant channel, then open Juguang (聚光), its ad platform. Ventopia has completed blue-tick verification for 13 Malaysian and Singapore merchants with no failed applications so far, and in our Juguang campaigns a private-message lead costs ¥28–51 (about RM18–32).
WhatsApp +60 10-377 2899 · free 30-minute review
Data last updated: October 2026
13
MY & SG merchants verified with a blue tick
0
failed blue-tick applications so far (full refund if it fails)
¥28–51
per private-message lead on Juguang (≈RM18–32)
RM2,500
one-off blue-tick & Juguang activation
How it works
We submit your Malaysian (or Singapore) company documents through the overseas merchant verification channel. You do not need a China-registered company. Malaysia: SSM certificate, SSM Section 14, business operating licence, the owner’s passport and Chinese name, and your current XiaoHongShu profile photo. Singapore: company registration certificate, business-nature document, operating licence, owner’s passport and Chinese name, plus a trademark certificate (own brand) or brand authorisation letter (distributor). We handle the Chinese translation. The fastest approvals take about a week; accounts with a registered brand need extra checks and can take a month or longer.
Juguang is XiaoHongShu’s official ad platform. We complete the qualification, set up the account, targeting and budget. Juguang also needs 5 photos of your showroom or shop, inside and out. Ad spend is topped up in RMB, either by you or through us at no top-up fee (currently RM1 = ¥1.6, about 5 working days); the first top-up through Ventopia is at least RMB 5,000, and the minimum daily budget is RMB 100.
Our team plans, shoots and writes XiaoHongShu-style notes (photo and video) so your account has content worth promoting before ads start.
Keyword and search ads, which can be targeted to users in Malaysia or Singapore, drive people into private messages. We tune the replies so more of them add you on WeChat or visit your shop.
Real Juguang data
Juguang bills in Chinese yuan (RMB). Figures below are from accounts Ventopia runs, August–September 2026. Client names are withheld.
| Account | Spend | Click-through rate | Cost per DM lead | Leads with phone / WeChat |
|---|---|---|---|---|
| Account A · August 2026 | ¥12,131 | 7.40% | ¥30.56 (396 leads) | 140 |
| Account A · September 2026 | ¥10,510 | 9.23% | ¥28.33 (369 leads) | 113 |
| Account B · August 2026 | ¥11,707 | 11.36% | ¥50.24 (233 leads) | 67 |
| Account B · 2–18 Sep 2026 | ¥5,003 | 12.24% | ¥51.05 (98 leads) | 29 |
“DM lead” = Juguang 私信进线, a person who opened a private-message conversation. ≈RM figures use our top-up rate of RM1 = ¥1.6, which changes with the market. Industries across our Juguang clients: retail, car accessories, event space & decor, renovation, venue styling and F&B.
XiaoHongShu or Facebook?
| XiaoHongShu (Juguang) | Facebook & Instagram (Meta) | |
|---|---|---|
| Cost per message lead (our data) | ¥28–51 ≈ RM18–32 | RM7.05 average across 9 brands |
| Currency | RMB | MYR |
| Before you can advertise | Enterprise blue tick + Juguang qualification | A Facebook page and ad account |
| What people do | Search and save notes before deciding | Scroll the feed and tap to message |
| Lead detail | About a third left a phone or WeChat (Account A: 140 of 396 in Aug 2026) | Conversation on WhatsApp, Messenger or IG |
A XiaoHongShu lead costs more, and the people sending it have usually already searched and saved notes about you. A common setup is to run both: Facebook for volume, XiaoHongShu for Chinese-speaking customers who research before they buy.
See our Facebook ads data for Johor BahruResults
R&C Roast & Coffee · Johor Bahru
Monice’s by Sua · plus-size fashion, JB
Nouvelle Workz · renovation, Singapore
TPE Performance Exhaust · Chelsea Grand Ballroom (OW Event Hall) · Sora Space · Le Parfait Wedding Gallery (缎映旅摄) · VentoGo · Monice’s by Sua · She’s (晴亿晴) · R&C Roast & Coffee · DP Ceramic · Nouvelle Workz · Luxe Nail · SThetics Saloon · Ezymat. Every one of these accounts shows its blue tick on XiaoHongShu.
Pricing
Juguang ad spend is separate and billed in RMB. Influencer (KOC) posts are extra: a RM30 matching fee per creator for package clients (RM50 otherwise) plus the creator’s fee, usually RM100–RM250 depending on followers. No lock-in: you can stop any time.
RM2,500one-off
RM3,000/ month
RM5,000/ month
All prices exclude 8% SST.
Ask which package fitsFAQ
What business owners ask us most.
Yes. Verify an enterprise account (blue tick) through XiaoHongShu’s overseas merchant channel, then open Juguang, its ad platform. Ventopia has done this for 13 Malaysian and Singapore merchants.
No. The overseas merchant channel accepts Malaysian and Singapore company documents. We prepare and submit them for you.
Our blue-tick package is RM2,500 one-off and also covers Juguang qualification and account activation. The fastest approvals take about a week; accounts with a registered brand need extra checks and can take a month or longer. If it fails you get a full refund, and so far none of our 13 applications has.
SSM certificate, SSM Section 14, business operating licence, the owner’s passport and Chinese name, and your current XiaoHongShu profile photo. We prepare the Chinese translation. Opening Juguang afterwards needs 5 photos of your shop or showroom, inside and out.
Juguang bills in RMB. In the campaigns we run, one private-message lead costs about ¥28–51 (roughly RM18–32). Management is RM3,000 a month, or RM5,000 with a monthly shoot.
Yes. Juguang campaigns can be targeted to users in Malaysia or Singapore, on top of keyword and interest targeting.
Juguang’s minimum daily budget is RMB 100. If we top up for you, the first top-up is at least RMB 5,000, with no top-up fee.
Not by default. We match creators for RM30 each for package clients (RM50 otherwise); the creator’s own fee is usually RM100–RM250 depending on their following.
No. We are an independent agency in Johor Bahru that handles blue-tick verification, Juguang setup and content for merchants. Our team has been invited to XiaoHongShu’s headquarters in Shanghai.
Send us your brand. In 30 minutes we tell you whether XiaoHongShu fits, what the blue tick needs and what a lead would likely cost. Free.
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