TikTok ad cost by goal
TikTok bills you for impressions and clicks, but what matters is the cost of the result you chose when setting up the campaign. Here is what each goal cost in our accounts:
| Goal | Business | Monthly spend | Cost per result |
|---|---|---|---|
| Lead form | Car floor mats (e-commerce) | RM1,403 – 1,493 | RM3.43 – 3.75 per lead |
| Private-message chats | Hair salon | RM559 | RM7.26 per chat |
| New followers | Hair salon | RM349 – 1,028 | RM0.34 – 0.71 per follower |
| TikTok Shop orders (GMV Max) | Sportswear shop | RM3,694 – 3,712 | RM5.34 – 6.23 per order |
Source: TikTok Ads Manager and GMV Max, Ventopia-managed accounts (Ezymat Aug–Sep 2026; Luxe Hair Jun, Aug–Sep 2026; PRSP Sports Jun and Aug 2026). All MYR.
How much budget should you start with?
We usually suggest about RM3,000 a month in TikTok ad spend to start, paid directly to TikTok, then raising it once the cost per result is where you want it. Smaller tests can still work for a single goal:
- About RM1,400–1,500 a month brought a car-mat brand roughly 400 lead-form leads a month.
- RM559 in one month brought a hair salon 77 private-message chats.
- About RM3,700 a month in GMV Max brought a sportswear shop 593–695 orders and RM13,026–14,465 in sales.
Rough maths: monthly budget ÷ cost per result for your goal = results per month. Then check how many of those your team can reply to and close.
Selling on TikTok Shop: what GMV Max returns
GMV Max is TikTok Shop’s ad type that optimises for orders and sales. You judge it by ROI: sales divided by ad spend.
For PRSP Sports, a sportswear shop, GMV Max returned 3.90 in June 2026 (RM3,711.51 spent, 695 orders, RM14,465.14 in sales) and 3.53 in August 2026 (RM3,694.28 spent, 593 orders, RM13,025.81 in sales).
What about TikTok LIVE?
LIVE selling is not priced per result, but it can move a lot of stock. A fashion shop we run, Tropicana Life, made RM82,636 in LIVE-attributed GMV in August 2026 and RM50,550 in September. PRSP Sports’ LIVE sessions brought in about RM11,600–38,600 a month between April and July 2026.
What an agency charges on top
At Ventopia, the TikTok package is RM6,888 a month for service and personal brands: account setup and growth, 12 videos a month with daily updates, one shoot, editing, ad management, 4 LIVE sessions a month, product listing, TikTok Shop campaigns and affiliate coordination. Product sellers can choose RM3,888 a month plus a commission paid only when the agreed KPI is reached. Prices exclude 8% SST; ad spend is separate. We do not run LIVE host training.
Full cost table, LIVE results and packages are on our TikTok page.
TikTok Marketing Johor Bahru →TikTok or Facebook?
For private-message inquiries the two are close: our 9 Meta clients averaged RM7.05 per inquiry, and a TikTok chat cost RM7.26. TikTok lead forms were cheaper at RM3.43–3.75, but a form lead is a weaker signal than someone who starts a chat. If you sell products, TikTok Shop with GMV Max lets you measure the result in sales, which Facebook messaging ads cannot do directly.
See Facebook ad costs by industry.
How much do Facebook ads cost in Malaysia? →