Before you can run Juguang ads
- Get the enterprise blue tick (see our blue tick guide).
- Submit 5 photos of your shop or showroom, inside and outside, for Juguang qualification.
- Top up your ad account in RMB.
Minimum budget and top-up
- Minimum daily budget: RMB 100.
- You can top up yourself, or through Ventopia. Through us, the first top-up is at least RMB 5,000.
- Our top-up rate is RM1 = ¥1.6 with no extra fee (the rate follows the market). It takes about 5 working days. An invoice adds 10%.
Can you target only Malaysia or Singapore?
Yes. Juguang can be limited to users in Malaysia or Singapore, then narrowed further with keywords and interests. This matters, because XiaoHongShu’s audience is mostly in China and you do not want to pay for clicks you cannot serve.
What it actually costs: our Aug–Sep 2026 data
Juguang reports three lead stages: 进线 (someone sends a private message), 开口 (they actually start talking) and 留资 (they leave a phone number or WeChat). Here is what two of our accounts paid:
| Account A | Account B | |
|---|---|---|
| Monthly spend | ¥10,510 – 12,131 | ~¥11,707 |
| Click-through rate | 7.40% → 9.23% | 11.36% – 12.24% |
| Cost per click | ¥0.56 – 0.67 | ¥0.54 – 0.66 |
| Cost per private message (进线) | ¥28.33 – 30.56 | ¥50.24 – 51.05 |
| Cost per real conversation (开口) | ¥47.99 – 53.91 | ¥78.17 – 96.75 |
| Contact details left (留资) per month | 113 – 140 | 67 (Aug) |
Source: Juguang dashboards of Ventopia-managed accounts, Aug–Sep 2026. Industries across our Juguang clients include retail, car accessories, event spaces, renovation, decor and F&B. At RM1 = ¥1.6, ¥28–51 ≈ RM18–32.
In Account A, one month of optimisation raised the click-through rate from 7.40% to 9.23% and cut the cost per private message from ¥30.56 to ¥28.33 while spending 13% less.
Juguang vs Facebook ads
Facebook is cheaper per inquiry: our 9 Meta clients averaged RM7.05. XiaoHongShu costs more per lead, but its users are Chinese-speaking shoppers who search and read reviews before buying, which suits F&B, beauty, wedding venues, renovation and fashion. Leads usually move to WeChat or come to the shop.
Packages and the blue tick list are on our XiaoHongShu page.
XiaoHongShu Marketing Malaysia →