What GMV Max is
GMV Max is an ad type for TikTok Shop sellers. Instead of paying for clicks or views, you give TikTok a budget and it chooses where to show your products to get orders. You judge it by ROI: sales divided by ad spend. An ROI of 3 means RM3 in sales for every RM1 of ads.
You need a TikTok Shop with products listed. It suits shops that already sell online; it is not a way to get WhatsApp inquiries for a service business.
Our results: 2 months, 1,288 orders
| Month | Ad spend | Orders | Cost per order | Sales from ads | ROI |
|---|---|---|---|---|---|
| June 2026 | RM3,711.51 | 695 | RM5.34 | RM14,465.14 | 3.90 |
| August 2026 | RM3,694.28 | 593 | RM6.23 | RM13,025.81 | 3.53 |
| Total | RM7,405.79 | 1,288 | RM5.75 | RM27,490.95 | 3.71 |
Source: TikTok GMV Max daily export, PRSP Sports (sportswear), June and August 2026. All MYR. Sales are gross revenue in the shop as reported by GMV Max.
Which daily budget worked best
We grouped the 61 days by how much the campaign spent that day:
| Spend that day | Days | Orders | Cost per order | ROI |
|---|---|---|---|---|
| RM30 – 150 | 12 | 197 | RM6.22 | 3.52 |
| RM150 – 200 | 20 | 600 | RM5.53 | 3.80 |
| RM200 and above | 11 | 400 | RM6.72 | 3.07 |
Same data as above. 18 days spent under RM30 and are left out: they recorded 91 orders in total, too few to compare.
The RM150–200 days returned the most per ringgit. On the days that spent RM200 or more, each order cost about RM1.20 more and ROI dropped to 3.07. More budget still brought more orders, but each extra order was more expensive.
Raise the daily budget in steps and watch cost per order. When it climbs, you have found the point where extra spend gets less efficient.
Check your margin before you scale
This shop’s average order was RM20.81 in June and RM21.97 in August. Each order cost RM5.34–6.23 in ads, about 26–28% of the order value. If your profit on a RM21 order is less than about RM6, GMV Max at this ROI loses money even though the dashboard looks good.
Break-even ROI = 1 ÷ your profit margin. At a 40% margin you need ROI above 2.5; at 25% you need above 4.
Not every day is good. In August, two days with real spend returned less than RM1.20 per RM1 (ROI 1.12 on 15 August and 0.90 on 29 August). Judge GMV Max by the week or the month, not by one day.
What it costs to have it run for you
For product sellers, Ventopia charges RM3,888 a month plus a commission paid only when the agreed KPI is reached. That covers TikTok Shop setup, product listing, GMV Max ads, TikTok Shop campaigns and affiliate creators. Ad spend is paid to TikTok; we suggest starting at about RM3,000 a month. Prices exclude 8% SST.
All TikTok costs by goal, LIVE results and packages.
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