1. Facebook & Instagram ads for bookings
Set ads to the messaging objective so diners can ask about tables, menus and promotions directly. For the BBQ restaurant, messaging-objective ads cost RM4.82 per inquiry, against RM7.60–16.60 for the account overall.
- Influencer recommendations: RM3.67–5.57 per inquiry.
- A simple RM9.90 promotion poster and video: RM2.35–2.45 per inquiry.
- Result over Apr–Sep 2026: inquiries rose from 235 to 443 a month on the same budget.
2. XiaoHongShu food bloggers for word of mouth
Chinese-speaking diners in JB and Singapore search XiaoHongShu for "新山 + food" before they go. A food blogger post keeps getting found long after it goes up. One JB hotpot-and-karaoke post by a local blogger collected 130 likes, 112 saves and 11 comments.
Blogger costs at Ventopia: a matching fee of RM30 per creator for package clients (RM50 otherwise), plus the creator’s own fee of about RM100–250 depending on followers.
3. Google Maps for people already nearby
- Keep hours, menu photos and the booking or WhatsApp link up to date.
- Ask happy customers for a Google review; reply to every review, good or bad.
- Post weekly updates such as new dishes or promotions.
Google’s "best restaurant near me" answers lean heavily on rating and review count, so reviews are worth a steady effort.
Our F&B plans
| Plan | Price | Includes |
|---|---|---|
| F&B Growth Plan | RM5,888 / 3 months | 1 food-review video + shop shoot; 4 FB+IG posts a month; 1 XiaoHongShu blogger a month; ad setup and monitoring |
| F&B Growth Plan PROMAX | RM8,888 / 3 months | 2 food-review videos + shop shoot; 8 FB+IG posts a month; 2 XiaoHongShu bloggers a month; ad setup and monitoring |
Prices exclude 8% SST. Ad budget is paid to Meta / XiaoHongShu separately; we recommend at least RM1,500 a month for Meta.
Full restaurant case, cost table by industry and other packages are on our Facebook ads page.
Facebook Ads Agency Johor Bahru →